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Google Business Profile: the free tool most local businesses underuse

Your Google Business Profile can bring calls every day. Here is how to set it up properly.

Digital Marketing, , 4 min read

When someone searches for a service near them, Google shows a map with three businesses. Being in those three spots can bring steady calls without paying for ads.

Complete every section

  • Correct business name, address and phone number
  • Primary and secondary categories
  • Opening hours, including holidays
  • Services with short descriptions
  • Service areas if you visit customers

Add real photos regularly

Photos of your shop, team and completed work build trust. Profiles with regular photo updates tend to get more interaction.

Ask for reviews — and reply to them

Ask happy customers for a review after the job is done. Reply to every review, including negative ones, politely and with a solution.

Post updates

Share offers, new services and recent projects through Google posts every week or two.

Keep details consistent everywhere

Your name, address and phone should match exactly on your website, social pages and directories. Inconsistent details confuse search engines.

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